Rawan Abu Salman

Digital Marketing Specialist

I am a Senior Digital Manager with an MBA degree specialized in Digital Business from Grenoble Ecole de Management - France. I have a strong passion for technology, gadgets, and the online world.

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  • MBA - Emphasis in Digital Business2017 - 2019

    Grenoble Ecole de Management

    Top ranked - With Distinction - 17/20 - GPA 4.0. MBA Program ranked 3rd in France and 25th in Europe. GEM is EQUIS, AACSB, and AMBA Accredited - 0.4% of Business Schools worldwide have earned the Triple Crown accreditation.

  • BBA - Concentration: Marketing & Advertising2007 - 2010

    American University of Beirut (AUB)

    AUB School of Business is AACSB Accredited - Less than 5% of Business Schools worldwide have earned AACSB International accreditation

  • Lebanese Baccalaureate: Economics & Sociology1992 - 2007

    International College (IC)

    2007: Won Community Service Award for Enthusiasm and Commitment in Community Service Activities throughout the three Secondary School years.

Work Experience

  • Senior Digital ManagerOctober 2018 - Present

    TomTom France

    Taking the lead on B2B2C digital initiatives for the Automotive BU, leading all digital channel marketing activities, CRM calendars and campaign creation, Website management and user journey optimization, online ad campaign set-up and optimization, business development, Webshop development, growth hacking, as well as project management, coordinating with internal (various in-house teams) and external stakeholders (OEM clients and agencies).

  • Head of Creative & Social MediaAugust 2017 - June 2018

    A Square Media

    Heading Social Media and Creative Design at a newly-launched small startup. Responsible for A-Z management of client Social Media accounts: content creation, community management, social design etc... Undertaking logo design and corporate branding projects as well.

  • Digital and Social Media Specialist - MENANovember 2013 - August 2017


    Established, launched, and ran the Social Media department at Carat Beirut, devised all service o erings, crafted business plan for department growth, prepared business presentations and pitched for new business, handled all clients’ Social Media and Digital activities, including content creation and copywriting, graphic design for social assets, social customer service, and digital campaigns.

  • Consultant April 2013 - August 2014

    Achieve Careers

    Consultant for Achieve Careers, an online startup job-matching platform. Took an active role in the platform design and creation as well as in UI/UX design and product features. Created and managed Achieve’s Social Media presence and online ad campaigns. Was in charge of all creative executions and design, including design of the website and Social Media graphics.

  • Senior Marketing & Social Media OfficerJuly 2013 - October 2013


    Crafted Nymgo digital strategy, assessed current marketing efforts and recommended moving-forward action plan, social content calendars and community management, Mac/PC/Web/Android/iOS apps UI/UX design revamp, enhancements, recommendations for new features, alpha and beta testing new app versions, English and Arabic copywriting for various communiques and marketing messages.

  • FreelancerMarch 2012 - July 2013


    Creation and setup of Social Media channels, graphic design artwork for channels’ branding, installation and code-tweaking of custom applications, monitoring and management, development of websites on WordPress, promotional video creation and editing, promotional material design, corporate branding (brochures, banners, business cards, letterheads etc..)

  • Social Media Account Manager January 2012 - March 2012

    ThinkMedia Labs

    Primary point of contact for inbound client requests, managing a team of Social Media executives and ensuring daily tasks are properly executed, ongoing management of all Social Media efforts across various client accounts, crafting Social Media and outreach strategies, creating bi-weekly and monthly client reports showcasing all Social Media efforts and highlighting key insights from Google Analytics and other reporting tools.

  • Social Media ExcecutiveJuly 2011 - February 2012

    ThinkMedia Labs

    Content creation for various Social Media channels, engaging with the community, timely responses to all customer service inquiries, Website management and update, listening to the customer, addressing negative feed- back and escalating issues, proactive outreach on various channels.

  • Research AssistantMarch 2010 - July 2011

    American University of Beirut

    Assisting Dr. Dima Jamali in computer-related tasks, including layout, design, and formatting of research papers, PowerPoint creation, website development etc...

  • Deputy DirectorSeptember 2010 - March 2011

    Bicharaf - The Initiative for Academic Integrity and Business Ethics

    Managing, directing, and leading Bicharaf—a team of 16 members—to promote academic integrity for 6,000 students in 40 private and public Lebanese schools. On-site presentations were held in all schools. A 2-day training camp was organized for representative students from each school. Bicharaf is the Initiative for Academic Integrity and Business Ethics at AUB.

  • Administrative OfficerOctober 2007 - June 2010

    Bicharaf - The Initiative for Academic Integrity and Business Ethics

    Various positions, which included: Research & Development: Assisting in the Research and Development team Events Manager: Organizing and preparing all Bicharaf events and activities (Seminars, Workshops, Book Exchanges, Roundtables etc…) Organized and attended 8 workshops and 3 Book Exchange programs. Online Marketing: Developing Bicharaf’s online presence, creating and promoting an online Academic Integrity Pledge (creating a Website for the pledge, creating and maintaining a Facebook fan page, creating an advertising campaign through Google AdWords).

Workshops and Seminars

  • Interactive Seminar on Social Media2014

    Cairo Marriott Hotel - Egypt

    Gave an in-depth 3-hour interactive Social Media session to various clients in Egypt. Introduced the basics of Social Media, dived into the advanced, and presented Social Media for Businesses.

  • Seminar on Social Media2014

    Notre Dame University (NDU)

    Gave NDU students an interactive seminar on Social Media. http://bit.ly/NDU_Seminar

  • Guest Speaker at MKTG 227 - Social Media in Digital Business2014

    American University of Beirut (AUB)

    Gave a presentation introducing students to Social Media in business.

  • Mentor at the WAAAUB Career Speed Networking Event2013

    American University of Beirut (AUB)

    Invited by the Worldwide Alumni Association of the American University of Beirut (WAAAUB) to be one of the presenters at the WAAAUB Career Speed Networking Event (CSNE), creating an opportunity for young alumni and current AUB students to meet and learn from successful AUB alumni in Marketing and Digital Advertising. http://www.aub.edu.lb/news/2013/pages/speed.aspx

  • Social Media 1012012-2013

    Various Clients

    Gave a 1-hour presentation introducing various clients to the basics of Social Media, the various Social Media platforms and their most important features

Continuing Education

  • Circus Street Digital Training2015


    Completed over 15 hours of online courses in Digital Marketing at CircusStreet.com

  • Advanced Social Media Marketing Course2014


    Attended a 2-day intensive training course in London given by Social Media Advance titled "Advanced Social Media Marketing"

  • Completed the Google AdWords Certification2014


    Successfully complete the Google AdWords certification exams

  • Attended ArabNet Digital Summit2014

    (4 days at Hilton Habtoor Grand Hotel - Beirut)

  • Attended ArabNet Digital Summit2012

    (4 days at Hilton Habtoor Grand Hotel - Beirut)

  • Attended Social Media Week (SMW Beirut)2012

    Hamra, Beirut

  • Attended Google Tech Workshop in Beirut 2012

    American University of Beirut (AUB)

  • Participated in the Google Online Marketing Challenge2010


Training & Volunteer Work

  • Trainee - Client Service DepartmentJuly 2009

    J. Walter Thomson (JWT)

  • Trainee - Media Planning and BuyingAugust 2009

    Universal Media (UM7)

  • Trainee - Creative DepartmentSeptember 2009

    Fortune PromoSeven

Extracurricular Activities

  • Won 2nd place (of 31 groups) in the EddeSands Marketing Competition 2010

    American University of Beirut (AUB)

  • Participated in the Dali Marketing Competition2009

    American University of Beirut

  • Staff Writer2008 - 2010

    Outlook – AUB’s Official Student Newsletter

  • Completed Red Cross First Aid Training Session2007

  • Volunteer2006

    Youth Association for Social Awareness (YASA.org)

  • Various Positions2005 - 2007

    ICebergs - The IC Student Newsletter

    Wrote articles, designed and created the website, designed posters, edited newsletter layout

  • Volunteer2005

    Green Line Lebanon (GreenLine.org.lb)

Communication Skills

  • Arabic Written/Spoken

  • English Written/Spoken

  • French Spoken

  • French Written

Computer Proficiency

  • Microsoft Word

  • Microsoft Excel

  • Microsoft PowerPoint

  • Various Software Programs/Tools

  • Computer Hardware Components

  • WordPress

  • Photoshop

  • InDesign

  • FinalCut Pro

  • Illustrator

  • HTML

  • Java

  • Visual Basic

Let's keep in touch